AWS Lambda Serverless Computing

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Imagine a world where there are no servers, yet data management is also being performed with ease. This is the future of Cloud Computing, all thanks to AWS’s Lambda Serverless computing. With AWS Lambda, you can run your code without having to bother about servers. In simple terms, Lambda is an event driven computing platform which runs through event triggers and further runs the code to provide the output. In other words, instead of putting your code into a container or a virtual machine, you just load it into Lambda, sit back and let Lambda do the work for you. Just specify the triggers and you are set.

For example, an image which is uploaded into Amazon’s Simple Storage Service can be resized automatically through the Lambda feature. The Seattle Time uses this service extensively to resize mobile based images. Once companies create apps, they deploy them on services in order to run them extensively. However, for purposes of app deployment, it’s necessary to figure out the server space, database power needed and the storage space.

With Lambda in place, you can get rid of the possibilities of employing massive large applications and deploy an application with single action triggers. Fortunately, you only pay for the database computing power you use, which is priced at 100 millisecond increments of usage. Being the user, you have the power to choose the triggers you would like to employ, and how you would like to run them as well. As soon as the conditions are met, the triggers are deployed and the programs are executed.

When Does Lambda Come into Force?

Lambda works best in two situations. One situation involves the use of infrequent actions whereas the other situation comes into play when you want to build something efficiently and scale it quickly in terms of deployment. In both the cases, Lambda will provide a serverless approach, making it convenient for users to scale up, as and when required.

With Lambda, developers can concentrate on developing applications which involve heavy lifting in terms of application building.

At the same time, AWS has its own set of competitors, who have their own version of Lambda. For example, Google has Functions; IBM has an open sourced platform by the name of OpenWhisk, while Microsoft has invested in Azure recently. Being a trendy new platform technology, there is a lot of innovation which has gone into building the concept of serverless application deployment, making it the future of technology.

Technological Advancements

Lambda features can be used extensively with Amazon’s mobile based applications, commonly known as Amazon Mobile Hub. While this application is not being used to connect to the existing Lambda functions, it nevertheless is being used to create functions to equip them with API Gateway endpoints, which form an integral part of mobile apps.

However, there is one major drawback of serverless application deployment. With third parties in place, there are ways to free AWS Lambda workloads from lock in problems. Nevertheless, with the features’ in place, there is a lot of good technology and innovation which has gone to make this dream a true reality.

Amazon Revels in Revenues from its Ever Expanding Cloud Business

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There is no denying the fact that the Cloud has taken the world by storm (pun intended). As soon as Amazon revealed it’s financials within the financial world, Wall Street was abuzz with a lot of commotion. Believe it or not, but the Amazon Cloud is a $4.6 billion business, which is continuously growing. Even though this financial volume might seem to be trivial as compared to the total revenues generated through Amazon’s online retail business, nevertheless, it is a significant jump as compared to the rest of the similar providers in the market currently.

As per Amazon’s books, AWS grew around 49 percent in the year 2014, wherein it managed to earn $4.6 billion in revenues. In the first quarter of 2017, AWS has already amassed $1.57 billion in revenues, which is fast approaching the sales forecast of $6.23 billion by Q4. Despite the massive growth, AWS forms only 7% of the company’s overall revenue model. But this has not stopped Amazon from raising its hopes with the advent of AWS over the years.

Without doubts, the growth of AWS is an important milestone when it comes to ruling the Cloud market in terms of customer outreach and profitability. If the trends are to continue, Amazon might soon be known as a leader in the Cloud industry rather than just an online retail store leader.

Amazon leading the Cloudy way

AWS, Amazon’s Cloud venture has lead the company’s outreach in terms of providing extensive computing power over the Internet. One might wonder how AWS Cloud comes to the rescue of service seekers. The answer is rather simple; by taking the lead, Amazon is able to rent out Server space, storage systems and other software to businesses and developers, who need to stay afloat on the Internet.

With the advent of the Cloud know-how, technology giants like HP, Oracle, Dell and many others are slowly withering away. These giants used to sell hardware and software to companies and developers to setup within their own premises. While this proved to be a costly affair for the developers, it was nevertheless a profitable venture for the tech giants selling the hardware and software.
With the estimates rolling in, Amazon and its venture AWS will slowly gnaw its way to revenues of $40 billion in the next five years. As per Boston Consulting Group’s senior partner, Amazon is a leading service provider in the Cloud industry and will they will continue to lead the markets till the onset of the next few years.

Since Amazon is the undisputed leader in the world of Cloud technology, there is a lot riding on its Cloud business. However, the share of the market is on a constant decline, since there are a lot of entrants in the market currently. With Microsoft and Google also joining the Cloud business there is a lot of competition which is posing a threat for AWS’s share in the market. With a lot of investments in the new data centers, Amazon has to avoid being too smug about its increasing revenues, in order to remain grounded and excel in the ever expanding competitive market.