Amazon Pinpoint
Amazon Pinpoint is a flexible and scalable outbound/inbound marketing communications service. You can connect with customers over channels like email, SMS, push, or voice. Amazon Pinpoint is easy to set up, easy to use, and flexible for all marketing communication scenarios. It enables you to segment your campaign audience for the right customers and personalize your messages with the right content. Delivery and campaign metrics in Amazon Pinpoint measure the success of your communications. Amazon Pinpoint can grow with you and scales globally to billions of messages per day across channels.
Five Pillars of Amazon Pinpoint

User Management

Audience Management

Targeting

Channels

Campaign Insights
Advantages of Customer Engagement with AWS

Speed
Deliver SMS, email, mobile push, and voice messages in milliseconds

Security
Control data exposed in your messaging and ensure compliance

Reliability
Ensure your messages reach customers across the globe

Scalability
Scale your messages from 1 to 1 billion without worry

Integrate
Easily integrate with the rest of the AWS ecosystem to create transformative customer experiences
What We Do in Amazon Pinpoint
We help companies automate and optimize their customer engagements activities using Amazon Pinpoint:
- We help manage complete customer engagement using Amazon Pinpoint, including building relevant campaigns across the various customer lifecycles
- Provide a holistic view of customer behavior, both online and offline
- Build and utilize powerful Machine Learning models for decision making across different customer activities. Some examples are: recommendation systems, precise customer segmentation, natural language bots, and content optimization for a seamless digital experience. This enables organizations to improve customer personalization, analyze and categorize customer behavior, and perform real-time customer data analysis
- Provide guidance on other AWS services for possible integrations that add value to business processes, increase efficiency, enable automation, and achieve marketing goals
Amazon Pinpoint Campaign Engine

Key Benefits of Amazon Pinpoint

Predictive user
engagement

Predictive
segmentation

Sentiment-based
engagement

Omni Channel with Contact Center