Security Advantages of Cloud-Based Systems for Media and Entertainment Businesses

Security Advantages of Cloud-Based Systems for Media and Entertainment Businesses

Cloud-based systems have emerged as a viable platform to address the security issues of both media and entertainment businesses across the globe. Of course, the boom in the sector has paved the way for a plethora of opportunities for the entertainment industry, but, on the flip side, the amounts of risk involved has also increased tremendously.

The incidents of cybercrime have affected many of the top media service providers due to this reason, smaller businesses remain at risk of possible intellectual property rights violations. However, the cloud-based storage systems offer a practical algorithm to process and manage a vast workflow securely.

In addition to the numerous advantages such as ease of access and secure storage of data, security features of cloud-based solutions make the Cloud one of the best possible options for the media and entertainment businesses.

Let’s have a look at some of the most prominent security advantages of cloud-based systems.

Data Encryption
Robust data encryptions within cloud-based security systems have substantially reduced the possibilities of data breaches; these solutions offer a layered approach that consists of security intelligence, key management, and secure access controls. Cloud-based systems give the required freedom to companies to choose their users who will be accessing the data that has been outsourced to the cloud. This way, any attempts to tamper with personal or profession data can be thwarted.

Most companies face the threat of internal data theft by their employees, and stronger access controls can nip these threats in the bud. The multi-layered security features weed out the possibilities of a breach of data to a great extent. Data, irrespective of its type, needs to be protected at all times. Any violations can be hazardous to the goodwill and the functioning of an enterprise.

Avoid DDoS Attacks
Distributed Denial of Service (DDoS) attacks can result in hefty losses for entertainment companies. Hackers target the website by directing traffic from several sources to the end website, and, as a result, the system gets overwhelmed. These DDoS attacks may tarnish the image of the company, as clients begin to lose trust.

Cloud-based security systems guard this imminent threat with real-time scanning of potential risks; this function is further used as a warning tool for various systems which allows for the tracking of incoming threats and attacks instantly – this enables website admins to divert the traffic to several different locations.

Regulatory Compliance
Cloud computing security solutions usually provide reliable SOC1 and SOC2 certifications to the entertainment businesses. These certifications ensure periodic scrutiny of data and all types of possible glitches. Cloud-based solutions manage the requisite infrastructure for regulatory compliance and the protection of data. Detailed AWS reports about management of security controls ensure all organizations focus on their business operations, without worrying about compliance requirements.

Secure Storage
Traditional storage solutions don’t provide any protection against possible disasters that have the potential to erase required data from devices. Cloud computing allows the users to store their data safely, thereby negating any mishaps that may affect the equipment.

Cloud storage solutions offer private, public, and hybrid solutions which the businesses may choose as per their requirements. The hybrid cloud storage systems allow the users to keep their data secure in the most effective manner.

Patch Management
The vulnerabilities of a website are often exploited by hackers to breach the security system of a company. Cloud service providers keep their sites up to date; further on, they ensure that no vulnerabilities exist. Moreover, cloud solutions offer real-time assistance to clients by providing companies with the option to scale cloud solutions during high traffic situations. This flexibility allows companies to reduce their cost of services substantially.

These large number of security features are quite flexible, agile, and affordable. Enhanced security features offer sufficient protection to the private and financial data of both media and entertainment companies and help to thwart data and intellectual property breaches. In this era of digitalization, where cybercrime has emerged as a norm, cloud-based solutions seem to be the best alternative to traditional security systems.

Also Read

Future of Business Intelligence in the Cloud
Securing Efficient Optimization through Multiple Cloud Applications Management
Benefits of Utilizing Enterprise Cloud Applications

Cloud Computing: Empowering Businesses of all Sizes

Cloud computing is now widely accepted as a solution that is here to stay for businesses looking to streamline, centralise and add value to their operations. Pavin argues that cloud, while not a game-changer for large companies, has brought forward a revolution for a huge number of businesses, in particular when it comes to adding enterprise-level capabilities on a small business budget.

In a business, it also offers an easy way to deploy tools, services and manage access. Pavin notes from his personal experience the ease of no longer having to ask the IT department in order to get access to specific tools, to get accesses validated for different systems, or having to ask an IT guy to come and actually install software on a laptop. Cloud allows for easier deployment and management in a controlled and secure environment.

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Cloud security faces the public sector test – a Q/A with Doug VanDyke of AWS

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Understanding Cloud Security and Its Importance

cloud - securityCloud security is still an ever growing concern, despite the various set of advantages it provides to the individuals and companies alike. As per a recent survey, there are still close to 90% of companies which remain skeptical about putting in 100% trust in the Cloud infrastructure, simply due to the Cloud security problems.

Understanding Cloud security

Despite so many trust issues, there are a lot of things which organizations are yet to realize when it comes to Cloud security. The Cloud is not an insecure platform; the security model is relatively different than some of the other platforms available in the market currently. Due to this very reason, there are a lot of new relationships which need to be fulfilled with respect to data storage.

Cloud centers can be quite secure, especially more secure than their traditional counterparts. However, in order to understand Cloud security, the security aspect needs to be understood in the right context.

Cloud security myths busted

In order to ensure maximum security, it is imperative to review the security posture and understand what controls need to be put in place to enforce it. In order to be secure, any organization wants a platform that can offer an array of services which can address different requirements in one go.

• Breaches: However, a lot of people feel that there are a lot of breaches within the Cloud storage. On this day, it can be clearly stated that this is one of the biggest myths till date. Internet threats are a bigger threat as compared to Cloud security breaches, simply because Internet attacks are dynamic and can’t be detected easily.
• Not the client’s concern: At the same time, when it comes to maintenance, a lot of people differ in their views. Some people feel that since the Cloud services are provided by a third party, the security will always be lax. However, that is never the case.
• No management needed: While the infrastructure of the Cloud is managed, it is not safe to assume that the security is also a managed service. For this very reason, given this assumption, many client organizations assume that the service provider has taken all the necessary precautions for securing the Cloud service, which often ends up creating rather than solving Cloud security related problems.
• Single tenant systems vs. multi tenant systems: Multi tenant systems offer double security when it comes to a comparison with single tenant systems. There is a double security layer, which makes it even more secure than its counterpart. With multi tenant systems, there is always a third layer of protection called logical content isolation, which helps take the security up a notch.

Importance of Cloud Security:

When it comes to the importance of Cloud security, there are no two ways about it. With so many recent breaches and technological attacks, maintaining security has become all the more important. For this very reason, companies are become more and more particular about risk and the unknown disadvantages they fear of the unknown. Since the Cloud structure is still relatively a mystery, there is a lot to be investigated, especially from a security perspective. But this does not negate the fact that organizations are increasingly looking for Cloud service providers which are stable, secure and offer more than one layer of security for their client’s data.

Cloud based QA Infrastructure

A silver bullet to ward off traditional challenges

If you have some spare time at the office, spare a thought to the CIO in the IT industry. A blitzkrieg of challenges invite the CIO every day as he settles down on his desk after greeting his colleagues, rather ironically for him, a “good morning”. Here’s how the dice rolls for him every day at work:

Existing Scenario:

a)    Shrinking budget

b)    Increasing cost pressures


a)    Cut IT spend

b)    Deliver value and technology edge

Preferred Solution:

a)    Enhance ROI generated from IT components

b)    Increase focus on QA infrastructure and maintenance costs

c)    Lean on test managers to reduce QA infra costs as they form a major chunk of IT infrastructure budgeting.

Cutting costs, a Catch-22 situation

On the other side, test managers face a catch-22 situation as cut in QA infrastructure spend could potentially impact the quality of software deliverables. Here are a few examples of the challenges that drive cost of IT upwards while creating and managing QA infrastructure:

  • Testing operations are recurring but non-continuous. This means test infrastructure is sub-optimally utilized and therefore has a significant impact on ROI.
  • Testing work areas span a wide spectrum such as On-time QA environment provisioning for multiple projects, decommissioning of QA environment to other projects, QA environment support, managing incidents, and managing configurations for multiple projects. All these necessitate an organization to allocate and maintain proportionate skilled resources at all times which in turn drives costs upwards.
  • CIOs and Test Managers are expected to ensure testing is commissioned on recommended hardware, because most of the issues linked to later stages of the quality gate are attributed to testing on inadequate hardware. This again accounts for a significant chunk of the total IT budget
  • Creating appropriately defined QA infrastructure up and running in time (including procurement and leasing of these elements) to meet the set timelines demands more IT staffing resources
  • Many Test Managers give the goby to staging environment and directly deploy to production because of budget constraints, however creating a staging environment that mimics production is more critical to quality of software in production. Creating such environment also necessitates huge chunk of total IT budget.
  • Today’s complex application architecture involves multiple hardware and software tools which require a lot of investment in terms of time, money, resources on coordination, managing SLAs, procurement;  with multiple vendors. All these taken together add up more allocations in the budget.
  • For conducting performance testing, test managers need to set up a huge number of machines in the lab to generate desired number of virtual users demanding more budget from CIOs

The Case for QA infrastructure as a Service in Cloud

All the above challenges force CIOs and Test Managers to move away from on-premises QA infrastructure and scout for alternatives such as cloud computing for creating and managing QA environments. Organizations are leveraging cloud computing to significantly lower IT infra spend towards QA environments while at the same time deliver value, quality and efficient QA lifecycle. Already, many players, big and small, such as Amazon, IBM, Skytap, CMT, Joyent, Rackspace;  offer QA infrastructure as a service in cloud. Using this service, organizations can set up QA infrastructure in cloud, shifting focus from CAPEX to OPEX.  CIOs too are able to significantly squeeze both CAPEX and OPEX elements thereby meeting the budget cap without compromising on the quality of the solution.

How does it work?

Assume that a QA team needs a highly complex test environment configuration in order to conduct testing on a new application. Instead of setting up on-premises QA environment (which requires hardware procurement, set up, maintenance), a QA team member logs in to the QA infrastructure service provider’s self-service portal and:

* Creates an environment template with each tier of the application and network elements like web server, application servers, load balancer, database and storage.  For example a QA team member can fill the web server template like “web server with large instance and windows server 2008”.

* Submits the request through the IaaS service provider’s portal

* The service provider provisions this configuration and hardware in minutes and sends a mail to the QA team.

* The QA team uses this testing environment for required time and completes the testing.

* the QA team releases the test environment at the end of the testing cycle.

* For subsequent releases, the environment can simply be set up from the same template and the QA team can deploy the new code and start testing.

* The service provider bills for only the actual usage of the QA environment.

How does it help?

Elastic and scalable data center with no CAPEX investment: CIOs/Test Managers don’t have to worry about budgeting, procurement, setting up and maintenance of QA environment. Organizations simply need to develop applications and create a template of the required environment and request the service provider who enables the test environment. The QA team then deploys the application on a production like environment, thus saving time and expenses over traditional on-premises deployment. This shifts the focus from CAPEX to OPEX for IT infrastructure spending.

QA teams can provision their own environment: With this facility, QA teams can provision their own environment on-demand, rather than going though long IT procurement process, to set up an on-premises test environment.

Multiple parallel environments: QA teams can create different environments with different platforms and application stacks, with no investment in capex and multiple hardware, reducing the Go to Market time.

Minimize resource hoarding: Instead of setting up on-premises test environments and investing capital on hardware, QA teams can deploy the environments on cloud on a need-basis and release the resources after completion of testing. Some service providers provide ‘suspend and resume’ facility, in which case QA teams can suspend an environment saving the entire state including memory and resume at a later stage when required.

The bottom line: QA environments in cloud are lifesavers for companies. CIOs are slowly adapting cloud based QA infrastructure and moving away from on-premises QA infrastructures which demands huge CAPEX and OPEX and yields less ROI. Cloud-based QA infrastructure, if managed smartly, is a silver bullet that can neutralize most of the challenges faced by CIOs/Test Managers in traditional QA infrastructure.

In the Cloud, Don’t KISS.

Remember the Y2K dotcom era when every Tom, Dick and Harry rushed to ride the Internet bubble? It looks like many of us have forgotten our lesson, the instant Internet 2.0 (or is it 3.0?) made a comeback on a cloud, viz. Signing up for Cloud Services like you are applying for a credit card. Follow the herd mentality, you know.

To get smarter, faster, and better, go easy. And then act with speed. That’s how you win the race. Just because your competitor, your associate, or your vendor is moving to the cloud, doesn’t mean you mimic them without giving it any more thought. Think before you ink a SLA. Is your CSP (Cloud Service Provider) capable of delivering standards-based cloud solutions that are designed from the ground up to meet your specific enterprise requirements? Does your Service Level Agreement with your CSP also cover your requirements for monitoring, logging, encryption and security? Do you have the domain specific IT knowledge and expertise and the corresponding environment in place before signing up for a cloud solution? And are your security protocols in optimum functional mode?

Security protocols: Keep a hawk’s eye on them. In CIO circles, they warn you not to KISS (Keep It Stupid & Silly) when you sign for the cloud. KISS refers to common mistakes in an enterprise such as for instance, failing to to register your passwords and individual IDs with the enterprise; turning a deaf ear to demands for secure Application Programming Interfaces (API); and wrongly assuming that you are outsourcing risk, accountability and compliance obligations as well to the cloud.

The ironic party of this business of securing the cloud is the challenge of arriving at an ideal tradeoff between the need of the enterprise for security and the need of the consumer for privacy. The Economist in “Keys to the Cloud Castle” succinctly sums up this dilemma faced by cloud-based internet storage and synchronization providers like say Dropbox, using a house metaphor. Which do you prefer: An access through a master key which is in the hands of an authorized internal security or an access whereby you choose your own security key. The problem with the former is in the key falling into wrong hands, while in the latter case, the danger is in losing all access if you lose the key due to negligence. Cloud security scientists so constantly look to find a middle path that combines privacy with security.

Does this mean that a perfectly secure cloud computing is still a chimera? Happily for us, recent research in cryptography shows homographic encryption – a new algorithm which would enable a Web user to send encrypted data to a server in the cloud which it turn would process it without decrypting it and send back a still-encrypted result – is well on the way to become a pursuit of wow, among CIOs.

A clearly demarcated delegation of tasks between cloud providers and security providers could serve as a rule of thumb for ensuring both security and privacy. Cloud providers should focus on providing access, anywhere, anytime, while security providers should focus on core encryption. An integration of both these services can lead to a seamless and secure user experience. For example, you as an user encrypt your files directly on your laptop/desktop/phones, and then upload the encrypted documents to the cloud.

Bottom line: Don’t sign up for the cloud like you are applying for a credit card. Outsourcing your ideas doesn’t mean you also outsource your thinking..

For A Better Cloud Security – Wheel it Different, instead of Reinventing the Wheel !

Saas served as sauce? Wow. But only as long as it’s secure. And that’s where the penny drops. No matter. Big money now is way too big on cloud services. We can’t roll back the Age of Participation. The jury may be pondering on how secure is the cloud, but the verdict is only going to tweak “how secure is the cloud” to “how to secure the cloud”.

Yes, there is a cloud over the cloud. Less than a year ago, hackers stole 6 million passwords from dating site eHarmony and LinkedIn fueling the debate over cloud security. DropBox, a free online service provider that lets you share documents freely online, became “a problem child for cloud security” in the words of a cloud services expert.

The “Notorious Nine” threats to cloud computing security according to the Cloud Security Alliance (CSA), a not-for-profit body: Data breaches, data loss, account or service traffic hijacking, insecure interfaces and APIs, Denial of service, malicious insiders, cloud abuse, insufficient due diligence, and shared technology vulnerabilities.

However, a problem is an opportunity in disguise, and so the algorithm waiting to be discovered is to how to outsmart the hackers and overcome the threats to cloud security. More so, since the advantages that accrue from cloud services viz. flexibility, scalability, economies of scale, for instance, far outweigh the risks associated with the cloud.

One way for better cloud security is to use a tried, tested and trusted Cloud Service Provider (CSP) rather than to self-design a high availability data center. Also, a CSP yields more economies of scale.
Virtualized servers, though less secure than the physical servers they replace, are getting more and more secure than before. According to research by Gartner, virtual servers were less secure than the physical servers they replaced by 60% in 2012. In 2015, they will be only 30% less secure.

To do the new in cloud security, we could begin by reinventing the old. The traditional methods of data security, viz. Logical security, Physical security and Premises security, also apply to securing the cloud. Logical security protects data using software safeguards such as password access, authentication, and authorization, and ensuring proper allocation of privileges.

The risk in Cloud Service Offerings arises because a single host with multiple virtual machines may be attacked by one of the guest operating systems. Or a guest operating system may be used to attack another guest operating system. Cloud services are accessed from the Internet and so are vulnerable to attacks arising from Denial of Service or widespread infrastructure failure.

Traditional security protocols can also be successfully mapped to work in a cloud environment. For example Traditional physical controls such as firewalls, Intrusion Detection Systems (IDS), Intrusion Prevention Systems (IPS), Network Access Control (NAC) products that ensure access control can continue to be critical components of the security architecture. However, these appliances no longer need to be a physical piece of hardware. A virtual firewall, like for example Cisco’s security gateway, performs the same functions of a physical firewall but has been virtualized to work with the hypervisor. This is catching on fast. Gartner researchers predict that by 2015, 40% of security controls in the data centers will be virtualized.

Moral of the cloud: You don’t have to reinvent the wheel to secure the cloud. But we need to keep talking – to wheel it differently.