5 Ways DevOps and Automation Bolster Software Security.

The fusion of DevOps and security goes hand in hand; a well groomed DevOps structure ensures faster and smoother software releases. Multiple releases might have been a farfetched dream 10 to 15 years ago; however, the true reality of today is that many software companies are functioning differently now.

DevOps has changed the very existence of how companies develop apps. However, what is important to note is that in the quest to get the software ready for deployment, the security of the launch should not be compromised. Fortunately, DevOps takes care of all the security nuances, since it has been fine tuned to provide risk free deployment, provided the right measures are taken at all times.

By fusing security measures into the working of DevOps, companies can ensure that maximum security measures are taken at all times. At the same time, it is also important to note that as developers and operations people start working together, there are a lot of security controls which can be affected or compromised in the long run. This show why DevOps tools are often met with resistance during the implementation stages.

When it comes to security, DevOps can be configured to secure all the phases of software development:

  • Security right from the start: Security, as a measure, does not have to be implemented at the last development stage only. It can be embedded from the initial stages itself, since it is a quality requirement. Through DevOps, one can incorporate automated security testing procedures efficiently and effectively to achieve compliance listed norms.
  • Automation security: As more and more tests are automated using DevOps, there are lesser risks of security flaws caused by human errors. With automation in place, the tests are more secure and efficient, making the development process more predictable and consistent.
  • Through security – through and through: DevOps security is implemented at every stage, which makes the process all the more consistent and useful. Right from development and testing to ops and security, everything is taken care of by DevOps, making the process simpler yet efficient.
  • Fix things quickly: Unfortunately, even DevOps implementation is not 100% security breach proof. However, since the deployment accelerates the lead time, it helps reduce the errors, since everything is following a consistent setup approach.
  • Enhanced governance for developers: DevOps is all about securing the governance for the developers involved in the production capabilities. Through consistent development, testing and release practices, developers are able to control the governance policies and provide utmost security to the software development and deployment. When everyone is aligned on the procedures and policies, a strict governance regime can be followed, in order to make the production stream more productive and conclusive.

Through DevOps, there are a lot of opportunities which can be explored with respect to software security. Automation, emphasis on software testing, feedback loops, collaboration and consistent release practices, companies are able to secure their software testing lines and provide faster

Everything you need to know about Docker on Amazon ECS

ECS is all about building a production scale, auto scaling as well as monitoring the platforms to run different types of containers. In this guide, we will take some time to discuss the different components of EC2 Container Service (ECS) and how they fit in together like the pieces of a puzzle.
The main motive is to understand how to host, scale and load an application using Docker and ECS.

What is Amazon ECS?
Amazon’s ECS service is a container management service, which is not only easy to run, and stop, but also assists in managing Docker containers on a cluster of Amazon EC2 instances.
ECS integrates well with the AWS infrastructure, thereby allowing the users to operate their own cluster of Amazon EC2 instances. ECS is a managed service, which helps assist the deployment of containers without worrying about the infrastructure.

Components of ECS Docker:
• Cluster
• Container Instances: A container instance is ideal for running containers
• Container Agent
• Task Definition
• Service
• Task

How ECS components are connected?
Outside the main components, there are a series of supporting components, which makes it easier to fit in the puzzle.
• Elastic Application Load Balancers
• AutoScaling Groups
• Launch Configurations
• CloudWatch Alarms (for Auto Scaling)

Deploying your first task effectively
• Creating an ECS task
Within ECS, the Docker workloads are often categorized as tasks, which further contain multiple containers. All these task containers are usually located on the same machine.
• Define the service
By defining a service, one can understand how many task instances need to be run within the cluster.
• Create an ECS Cluster
Since tasks run on a container, these instances need to be registered within a cluster. This way, a cluster can be used to scale the cluster up and down, especially when it comes to running more containers.
• Create the stack
The final stack is the final screen of the wizard, which is just a summary of the task created, the service which was defined and the cluster configuration.

Amazon’s tryst with the Cloud Market determines its revenues trending

AWS Cloud Market
There is no doubt that Amazon’s web services are an outstanding piece of technology, especially when it comes to generating revenues. However, as recent trends begin to emerge, there has been a lot of commotion when it comes to dealing with competition. Microsoft’s Azure is beginning to overthrow Amazon’s market space, making the market conditions all the more volatile for the larger enterprises in the Cloud segment.

Amazon’s tryst with the Cloud Market
As per a recent survey, statistics showed that Azure has beat AWS recently. As the Cloud Services grew, Amazon had clearly emerged as the lead and a preferred choice for Cloud Services. But as the survey concluded, with the maturity of the Cloud Services, more and more large enterprises are beginning to develop trust in other Cloud service providers, which caused a paradigm shift in the Cloud industry.

Despite having such a strong market share, there is a lot of attention which is being showered on Azure. Almost 66% of Iaas and PaaS vendors are comfortable with Azure, which highlights the dwindling market share of AWS in the Cloud industry.

Even with declining revenues, Amazon was able to see garner a lot of cash reserves during the first three months of 2017. If one was to compare Q1 of 2016 and Q1 of 2017, it would become relatively clear that the revenues have declined from 69% to 48%. This is the seventh quarter which is seeing a consecutive decline in the company’s Cloud based revenue.

Since Cloud computing is a commodity service, many enterprises search for better services at a lower cost. With competitors offering better services at cheaper costs, Amazon has a huge setback planned for it during this year. With competitors ranging from Microsoft to Google, and IBM to Salesforce, there is a lot which is at stake for the multibillion dollar enterprise.

Beating the competition to gain a competitive edge
Amazon, when compared with its competitors like Google and Azure, is known for providing clean Cloud infrastructure to its customers. In addition to the AWS services, Amazon has also launched the Amazon Chime and the Amazon Connect, which will mean that customers can host online meetings in a much more safe and secure manner.

Having said this, with new centers opening up in France and China, Amazon is partnering with NASA to provide high resolution video broadcast from space. As more and more services get added in the enterprise’s kitty, there is a lot to look forward to with respect to Amazon’s expanding outreach, despite the competition.

As the company still controls 40% of the Public Cloud market, there is still a lot Google, Azure and IBM need to achieve in order to be able to completely overthrow the oligopoly of AWS in the Cloud market. Not only is it difficult to match the outstanding services, but it is equally difficult to be able to match up with the technology. As more and more customers sign up for AWS, there is a lot of expectations from the global enterprise. What is yet to be seen is whether the revenues are going to rise, or will they continue to decline for yet another quarter?

5 AWS Certifications to Boost your Career in 2017

AWS-CertificationsBuilding your career and excelling in it is one’s own prerogative. If you are someone with a technical bent of mind, then you would love to know about the AWS certification. In order to excel in AWS and pursue a career laden with the benefits of AWS, you should be well certified, to ensure that you are always on top of your game.

In order to clear the certification, here’s a list which has been penned down exclusively for AWS aspirants. This comprehensive list will give a fair idea on everything you need to know to successfully certify in Amazon Web Services.

Everything you need to know about the AWS certifications

Currently, there are five certifications to choose from, each of which is available in three different tracks. These tracks include Developer, SysOps Administrator and Solutions Architect. Each of these tracks is rather straightforward and can be discussed in detail:

Solutions Architect: It is focused on building and designing AWS solutions as per the different needs of organizations and clients.
Developer: It focuses on designing, building and maintaining applications which are usually synced and integrated with AWS.
SysOps Administrator: It targets design, operations as well as management of the different AWS solutions listed, usually within the same organization.

AWS Certifications – different types

Currently, there are 5 different certifications which are available to the aspirants.

AWS Certified Solutions Architect – Associate

The AWS Certified Solutions Architect – Associate are apt for those individuals who perform junior level architecture tasks. The certification is split into four parts, namely:

• Ability to design highly cost efficient and scalable systems (60%)
• Deployment and implementation (10%)
• Data security (20%)
• Troubleshooting (10%)

Candidates will be given 80 minutes to complete the test successfully. Aspirants can take a mock test for a price of $20; the main exam costs $150.

AWS Certified Solutions Architect – Professional

This certification is ideal for those professionals who provide senior level solutions related to architecture tasks. From a high level, this is what the certification entails:

• High Availability and Business Continuity (15%)
• Costing (5%)
• Deployment Management (10%)
• Network Design(10%)
• Data Storage (15%)
• Security (20%)
• Scalability & Elasticity (15%)
• Hybrid Architecture & Cloud Migration (10%)

Candidates will be given 170 minutes to complete the test successfully. Aspirants can take a mock test for a price of $40; the main exam costs $300.

AWS Certified Developer – Associate

This certification is ideal for people who will perform junior level development tasks. From a high level, this is what the certification entails:

• AWS Fundamentals (10%)
• Designing and Developing (40%)
• Deploying and Security (30%)
• Debugging (20%)

Candidates will be given 80 minutes to complete the test successfully. Aspirants can take a mock test for a price of $20; the main exam costs $150.

AWS Certified SysOps Administrator – Associate

This certification is ideal for people who will perform junior level single organization deployment, operational and management tasks. From a high level, this is what the certification entails:
• Monitoring and Metrics (15%)
• High Availability (15%)
• Deployment and Provisioning (15%)
• Analysis (15%)
• Security (15%)
• Data Management (12%)
• Networking (13 percent)

AWS Certified DevOps Engineer – Professional

This certification is ideal for people who will perform senior level single organization provisioning, deployment, management, development and operational tasks. From a high level, this is what the certification entails:

• Continuous Delivery & Process Automation (55%)
• Monitoring, Metrics &Logging (20%)
• High Availability & Elasticity (15%)
• Security, Governance &Validation (10%)

Candidates will be given 170 minutes to complete the test successfully. There is no practice test available. The main exam costs $300.

AWS Certified Big Data – Specialty

The AWS Certified Big Data – Specialty is aimed at validating technical skills and designing experiences required for implementing AWS services to draw inferences from data. The exam needs the candidates to possess any of the three AWS Associate Certifications (AWS Certified Solutions Architect – Associate, AWS Certified Developer – Associate and AWS Certified SysOps Administrator – Associate) and is ideal for people who want to be involved in complex data analysis.

The following are some of the requirements for applying for this certification:

• Minimum 5 years of data analytics experience
• Prior experience of designing a cost effective data architecture

The paper has multiple choice questions and the students will be given 3 hours to complete the paper. The fee for taking the exam is $300.

AWS Certified Advanced Networking – Specialty

The certification is aimed at people with advanced technical skills, with experience in implementing AWS and complex IT network architectures. With the completion of the certification, the successful candidates will be able to design and develop cloud based AWS solutions, along with implement AWS related architectural best practices.

Exam overview:

The paper has multiple choice questions and the students will be given 3 hours to complete the paper. The fee for taking the exam is $300.
AWS certifications have become the hot topics for people aspiring to get AWS certified. As Amazon is leading the way for such technologies, there is a lot riding on these certifications. Choose the certification type which suits your requirements.

Small Talk Is an Overrated Way to Build Relationships with Your Employees

The relationships that you form with each of your direct reports are central to your ability to fulfill your three core responsibilities as a manager: Create a culture of feedback, build a cohesive team, and achieve results collaboratively. But these relationships do not follow the rules of other relationships in our lives; they require a careful balancing act. You need to care personally, without getting creepily personal or trying to be a “popular leader.” You need to challenge people directly and tell them when their work isn’t good enough, without being a jerk or creating a vicious cycle of discouragement and failure. That’s a hard thing to do.

When you can care personally at the same time that you challenge directly, you’re on the way to successful leadership. The term I use to describe a good manager–direct report relationship, and this ability to care and challenge simultaneously, is radical candor. So what can you do to build radically candid relationships with each of your direct reports? And what are the pitfalls to avoid?

Read more..

Amazon Revels in Revenues from its Ever Expanding Cloud Business

There is no denying the fact that the Cloud has taken the world by storm (pun intended). As soon as Amazon revealed it’s financials within the financial world, Wall Street was abuzz with a lot of commotion. Believe it or not, but the Amazon Cloud is a $4.6 billion business, which is continuously growing. Even though this financial volume might seem to be trivial as compared to the total revenues generated through Amazon’s online retail business, nevertheless, it is a significant jump as compared to the rest of the similar providers in the market currently.

As per Amazon’s books, AWS grew around 49 percent in the year 2014, wherein it managed to earn $4.6 billion in revenues. In the first quarter of 2017, AWS has already amassed $1.57 billion in revenues, which is fast approaching the sales forecast of $6.23 billion by Q4. Despite the massive growth, AWS forms only 7% of the company’s overall revenue model. But this has not stopped Amazon from raising its hopes with the advent of AWS over the years.

Without doubts, the growth of AWS is an important milestone when it comes to ruling the Cloud market in terms of customer outreach and profitability. If the trends are to continue, Amazon might soon be known as a leader in the Cloud industry rather than just an online retail store leader.

Amazon leading the Cloudy way

AWS, Amazon’s Cloud venture has lead the company’s outreach in terms of providing extensive computing power over the Internet. One might wonder how AWS Cloud comes to the rescue of service seekers. The answer is rather simple; by taking the lead, Amazon is able to rent out Server space, storage systems and other software to businesses and developers, who need to stay afloat on the Internet.

With the advent of the Cloud know-how, technology giants like HP, Oracle, Dell and many others are slowly withering away. These giants used to sell hardware and software to companies and developers to setup within their own premises. While this proved to be a costly affair for the developers, it was nevertheless a profitable venture for the tech giants selling the hardware and software.
With the estimates rolling in, Amazon and its venture AWS will slowly gnaw its way to revenues of $40 billion in the next five years. As per Boston Consulting Group’s senior partner, Amazon is a leading service provider in the Cloud industry and will they will continue to lead the markets till the onset of the next few years.

Since Amazon is the undisputed leader in the world of Cloud technology, there is a lot riding on its Cloud business. However, the share of the market is on a constant decline, since there are a lot of entrants in the market currently. With Microsoft and Google also joining the Cloud business there is a lot of competition which is posing a threat for AWS’s share in the market. With a lot of investments in the new data centers, Amazon has to avoid being too smug about its increasing revenues, in order to remain grounded and excel in the ever expanding competitive market.

10 DevOps must-reads | The Enterprisers Project

DevOps has emerged as a powerful tool for CIOs striving to deliver speed and agility to the business. But with that great potential comes great responsibility. So IT leaders consume DevOps advice with a critical eye – and debate DevOps with passion. DevOps methodologies also involve huge organizational and cultural changes for IT teams, and with change, leaders must manage a high level of emotion. Talent worries also come along for the ride. Consider what SunTrust CIO Anil Cheriyan shared with us recently:

“It seems everybody has their own idea as to what [DevOps] should look like. I think, fundamentally, DevOps is about talent … For too many years, people have been sitting in silos. It takes real effort on both sides to begin understanding and work together in a more agile and iterative fashion, and all of that needs to happen before you can even think about calling your approach DevOps.”
Read more..

Hosting Your WordPress Site on Multiple AWS Server

amazon-multiple-serverIf you are an avid part of today’s technology, then you might already be aware of WordPress and all the good features it brings to the table. Add a series of wonderful Amazon Web Services to the list and you already have a winner on your hands. With the combination of AWS and WordPress, you get access to some of the best web hosting opportunities in the market.

Without further suspense, let’s get down to the nitty-gritty of hosting your WordPress site on AWS, in order to reap maximum benefits from the association.

1) Registering your AWS account: If you are still new to the world of AWS, then as a first step, you need to create a new AWS account. Head over to https://aws.amazon.com; click on “create an AWS account”. Ideally, avoid using the normal Amazon page to create an account. If you do, you will be required to follow a myriad set of approaches, before you reach the AWS registration page. By clicking on the link directly, you can register in a flash. Once you have filled in the primary details, you will arrive at the dashboard, which will offer you a series of options.

Some of these options include, but are not limited to:

a. EC2: EC2 which is the Amazon Workhorse, allows you to compute the capacity in the cloud and make it resizable as per your needs. It helps make web-scaling easier for developers.

b. S3: Storage on Demand or S3 is the disk space which offers a rather simple interface to help store and retrieve data as per convenience. With S3, one can scale trillions of data from anywhere around the web, without having to bother about data security and ease of access.

c. RDS: RDS, also known as Relational Database Service, is easy to setup and operate. It provides developers with 6 of the most familiar database engines, which include the likes of Microsoft SQL Server, Amazon Aurora, MySQL, Oracle, MariaDB and PostgreSQL.

d. SES: SES or Simple Email Service is a cost effective solution which is built on the scalable infrastructure of AWS. With SES, you can easily send and receive emails with no prior commitments. Pay as you go, so that you are never overcharged for usage.

2) Getting to the designing phase within the AWS Infrastructure: Each of the servers above help in getting your WordPress site up and running on the AWS servers. Primarily, EC2 is used to create a web server to power the WordPress installation. RDS, S3, and SES are configured alongside to ensure proper utilities are available to the users through the AWS domains.

3) Choosing between scaling up and scaling out: In AWS, you have the opportunity to setup all WordPress instances on a single EC2 instance. However, this is not a very good approach in the long run. In order to enhance your server’s efficiency, you need to choose between scaling up and scaling out.
a. Scaling up: You can increase the actual hardware and memory resources which are ideally used to power your website. Peruse through options like increasing the RAM size, CPUs, VPS, and investing in a dedicated server.
b. Scaling out: The only limitation with scaling up is the physical hardware limitations imposed during usage. By scaling out, instead of maximizing the usage of the hardware, you throw in a lot of servers into the website. This way, one can host different parts of the website on different servers, in order to maximize efficiency.

4) Creating your web server infrastructure: Once your database is up and running, you need to setup the server instance on the EC2 instance. There are a lot of preconfigured instances pertaining to WordPress which can prove to be handy in a jiffy. With AWS installed, one can even install specific configurations of WordPress. The new instance can be created through the AWS Management Console on the EC2 tab.

5) Installing Apache Web Server + WordPress: After the web server infrastructure is ready to host, you need to install the Apache Web Server + WordPress setup to ensure all software components are in place.

6) Link EC2 Instance with your Domain: Link the public domain of the AWS WordPress installation to your public IP address. This way, you can map your domain name to the concerned IP address.

By following these steps, you can successfully launch your WordPress website on different AWS servers, thereby taking your site’s efficiency up by a notch.

The Best Technology Conferences of 2017

If you are looking for the best technology conferences to learn what’s new in tech world. We’ve put together few technology conferences to help you choose the ones you want to attend in 2017.

Digital Transformation Forum 2017

Web: https://www.eventbrite.com/e/digital-transformation-forum-2017-tickets-32189411396

Date: June 22, 2017

Location: Fort Lauderdale, FL

Join at the Intersection of Business, Technology, Marketing, and Strategy at this Can’t Miss Executive-Level Forum

Adapt and Thrive in Changing Times

Are you frustrated with the ever-quickening pace of technology change? Digital Transformation is one of the most challenging topics for CIO’s, CMO’s, and CDO’s (and their CEOs) across the globe. It’s about establishing new relationships with your customers, employees, and other stakeholders in your business, and giving them the platforms, tools, and opportunities to achieve the best outcomes.

Looking AHEAD 2017

Web: https://www.thinkahead.com/looking-ahead-2017/

Date: June 22, 2017

Location: Chicago, IL

When you attend Looking AHEAD, you’ll be immersed in a day full of sessions from industry-leading experts and thought leaders on topics spanning across the data center and in the cloud. You’ll have unlimited opportunities to meet with like-minded IT professionals, partners, and AHEAD staff, and bring back key takeaways to use in your own organization!

NEXT 2017

Web: https://www.nutanix.com/next/experience.html

Date: June 28 – 30, 2017

Location: Washington, DC


Don’t miss these unique opportunities to meet like-minded professionals and have fun in the process.The .NEXT 2017 Conference is helping to build the future of the Enterprise Cloud and will introduce you to the product experts who will provide new solution demo’s that demonstrate the latest features and provide answers to your questions right there live.

O’Reilly Artificial Intelligence Conference

Web: https://conferences.oreilly.com/artificial-intelligence/ai-ny?cmp=ot-data-confreg-home-ainy17_cio

Date: June 26 – 29, 2017

Location: New York, NY

Discover the untapped opportunities of applied AI

The brightest minds in artificial intelligence will gather in New York to share how to implement AI in real world projects. Join us as we explore the future of AI—and how to get there from here.

Gartner Catalyst Conference

Web: http://www.gartner.com/events-na/catalyst/?

Date: August 21 – 24, 2017

Location: San Diego, CA

An IT strategy is only as effective as the ability to execute it.

Gartner Catalyst Conference gives a comprehensive view into the technologies that will power the future of your digital business. Through sessions tailored to your role and key initiatives, you’ll gain the insights into topics such as big data, cloud, IoT, DevOps, AI and machine learning needed to guide you through an entire technology project lifecycle — from strategy to architecture to execution.

INDUSTRY: The Product Conference

Web: http://indsum.com/

Date: September 14 – 15, 2017

Location: Cleveland, OH


Product teams from across the world convene once again in the center of America’s industrial heartland on September 14th and 15th for INDUSTRY 2017. Join 600 others in learning, sharing and celebrating the latest disruptive trends in product management.

Eventful Forum 2017 – The New Paradigm of Virtualized Consumerism

Web: http://eventfulforum.com/

Date: September 14 – 15, 2017

Location: New York, NY

Eventful Enterprises presents the second annual gathering of the Eventful Forum, an executive conference dedicated to addressing the future of business through the world’s converging industries. Last year, EF2016 hosted participants from 12 cities around the country and 4 countries around the world. For this year’s followup, EF2017 will be the first conference anywhere to bring the martech and fintech worlds together under one roof, to address the most urgent and actionable collaborations needed for facing the imminent new paradigm of virtualized consumerism.

Strata Data Conference

Web: https://conferences.oreilly.com/strata/strata-ny/

Date: September 25 – 28, 2017

Location: New York, NY

Where business is going—and how to get there first

For those who know how to turn algorithms into advantage, data delivers insight, efficiency, and untapped opportunities. Strata is a unique opportunity to tap into the leading minds in technology and business and network with thousands of data scientists, engineers, analysts, and business managers.

Gartner Symposium/ITxpo

Web: https://conferences.oreilly.com/strata/strata-ny/

Date: October 1 – 5, 2017

Location: San Francisco, CA

The World’s Most Important Gathering of CIOs and Senior IT Executives
Turn your vision into action at Gartner Symposium/ITxpo, where the world’s top CIOs gain a strategic view of the emerging trends shaping IT and business. Through an unparalleled intersection of Gartner analysts, industry experts, peers and solution providers, you’ll explore new ways to approach critical challenges, make decisions with confidence and achieve greater impact as a leader.

Gartner Data Center, Infrastructure & Operations Management Conference

Web: http://www.gartner.com/events/na/data-center

Date: December 4 – 7, 2017

Location: Las Vegas, NV

The Premier Destination for Infrastructure, Operations Management and Data Center Leaders

Gartner IT Infrastructure, Operations Management & Data Center Conference 2017 is the premier gathering for senior IT and business leaders, offering a depth and breadth of I&O topic coverage unavailable at any other event. This year, 60+ members of the Gartner I&O analyst team will present fresh, research-based content and actionable, unbiased advice—all designed to accelerate decision-making, prioritize your initiatives and link I&O strategies to the goals of the business.

Check Out 10 New AWS Cloud Services of 2017

Amazon has given a new lease on life to the Cloud Services through DevOps, especially since the launch of the AWS services. Right from data scooping, to bringing on the revolution of facial recognition, Amazon has done it all. If you go thinking about the past, you would realize how simple life was in the Cloud earlier. All you needed was your credit card to start rooting your machine.

Gone are the days of the past, where technology was limited to the developer’s knowledge. As more and more developers are trudging forward, the Cloud services being offered are becoming more and more complex by the day. With complexity riding high on the wings of multi-functionality, it’s becoming difficult to reign in all the services within the Cloud itself. For this very reason, there is a lot of change which needs to be accepted, with the introduction of the AWS methodology.

Without further ado, let’s delve deeper into the 10 new AWS cloud services you never expected:

Glue: Data collection is the most challenging part of data science; when it comes to analysis, if your data is correct, the analysis is so much easier. Gathering data and putting it into a usable format is like solving 90% of the job. Glue, an Amazon initiative, runs Python based scripts which collect data and transform it into a usable format, before transporting it into the Cloud for further use. The Python layer can be used, even when you don’t know how to write the Python script. Glue is well equipped to run jobs without interruption. You can bid adieu to all manual efforts, once you have Glue doing all the work for you.

FPGA: FPGA or Field Programmable Gate Arrays have been used extensively by hardware designers to make their software ends meet. With Field Programmable Gate Arrays, you don’t need to worry about building custom masks or try and keep fitting multiple transistors into one piece of silicon. An FPGA is well designed to rewire itself to act like a real chip, while keeping in mind the software configurations.

Who needs such kind of technology? Bitcoin miners, who use cryptographically secure hash functions a gazillion times to speed up their searches can benefit extensively from the use of this technology. One can rent machines to run repetitive algorithms, which are further embedded into silicon, allowing programmers and software developers to ease out their work drastically.

Blox: As Docker gains a lot of publicity, Amazon comes to the rescue again, as it allows people to run Docker anywhere. Blox is designed in such a way so as to run the optimum number of instances; since it is event driven, one can write the logic in a simplistic manner. The best part is that one does not need to keep tracking the machines, to understand which applications are being run.

X-Ray: Loading job instances and managing efficiency has always been a tedious task for a lot of people. In order to ensure the smooth functioning of your cluster, the developer had to write elaborate code to track the progress at every step. This promoted a lot of people to purchase third party tools to do their bidding. However, Amazon’s X-Ray is a step ahead, since it offers to take care of all your work for you. In other words, it’s beating the competition and emerging as a clear winner, when it comes to watching your stack for you.

In simple words, as soon as your website gets the request for data, X-Ray has been enabled to trace the flow from your network of machines and services. Once the information is traced, the X-Ray suite aggregates the data from different zones and regions to create a one stop shop on a server. This way, the authorized personnel can access the data as and when required.

Rekognition: Rekognition is pretty much aimed at image work, since it allows your apps to do a lot more than just store images. It chews through images, while searching for objects. By using some of the best known and well tested algorithms, Rekognition has been able to perfect the art of data science. All you need to do is point the algorithm at the image (the image needs to be stored in the Amazon Cloud) and you will immediately get a list of objects you would like to choose. The payment is on a per image basis, which makes it even trendier.

Athena: Amazon’s Athena lets you run queries on their S3 model. Forget about writing extensive, complicated looping coding. With Athena, everything is done and ready for you. By using SQL based queries, Athena has been tuned to charge you per byte of information searched. Thankfully, the price is around $5 per TB, so it turns out to be rather cost effective for developers and companies alike.

Lambda@Edge: Amazon loves to invent and make the lives of developers easier. Lambda@Edge is exactly another app in Amazon’s fully functional kitty; it lets you push Node.js code out to the edges, where it runs and performs the desired tasks. Unlike other data, which is usually stored at a centralized data store on the server, waiting for the requests to pour in from different sources, Lambda@Edge believes in cloning data, to enhance efficiency. Once the data is enhanced, the results are delivered in microseconds, making it available to different users in a more time effective manner. You get billed only when the code is running, so you save on the cost of renting different machines to pull data.

Snowball Edge: Some people are extremely finicky, when it comes to getting their data in one place. Snowball Edge is the answer to the problems of all such people, who want everything in one place only. It enables data to be shipped anywhere one wants, with a shipping label. If you have data stored in the Amazon Cloud, and want it to be physically delivered somewhere, Amazon will copy it into a box and ship it to the desired location. Such is the convenience you get with Snowball Edge. This way, one prime purpose is served. Since downloading large blocks of data can often be slow and very time consuming, it becomes easier to have Amazon do the work for you.

Pinpoint: As your company grows, so does your network of customers’, subscribers, employees etc. There will be times when you would want to push some updates through messages. However, most of the times, such mails usually end up in the junk folder, which makes it highly difficult to track. With Pinpoint, targeted mailing is a beneficial feature for companies and businesses alike. As soon as your users are ready to receive the mails, Pinpoint will shoot out the messages, allowing everyone to receive the mails in their inboxes. Further on, once the messages are delivered, Pinpoint will help you collect and report data efficiently, so that your campaigns can be fine tuned as and when required.

Polly: Audio interfaces always have a better conversion rate than normal text based messages. For this very reason, it becomes imperative to use Polly, software which helps convert text messages into sound waves, which are easily understood by the human ears. By using the concept of speech synthesis, it converts text to sound, to make conversions easier and stronger.

These were the top 10 AWS Cloud services which are doing the rounds of the market these days. With extended features all geared towards making your life easier, there is a lot more to AWS than meets the eye. Which service are you using today?