Small Talk Is an Overrated Way to Build Relationships with Your Employees

The relationships that you form with each of your direct reports are central to your ability to fulfill your three core responsibilities as a manager: Create a culture of feedback, build a cohesive team, and achieve results collaboratively. But these relationships do not follow the rules of other relationships in our lives; they require a careful balancing act. You need to care personally, without getting creepily personal or trying to be a “popular leader.” You need to challenge people directly and tell them when their work isn’t good enough, without being a jerk or creating a vicious cycle of discouragement and failure. That’s a hard thing to do.

When you can care personally at the same time that you challenge directly, you’re on the way to successful leadership. The term I use to describe a good manager–direct report relationship, and this ability to care and challenge simultaneously, is radical candor. So what can you do to build radically candid relationships with each of your direct reports? And what are the pitfalls to avoid?

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Amazon Revels in Revenues from its Ever Expanding Cloud Business

amazon-cloud-business
There is no denying the fact that the Cloud has taken the world by storm (pun intended). As soon as Amazon revealed it’s financials within the financial world, Wall Street was abuzz with a lot of commotion. Believe it or not, but the Amazon Cloud is a $4.6 billion business, which is continuously growing. Even though this financial volume might seem to be trivial as compared to the total revenues generated through Amazon’s online retail business, nevertheless, it is a significant jump as compared to the rest of the similar providers in the market currently.

As per Amazon’s books, AWS grew around 49 percent in the year 2014, wherein it managed to earn $4.6 billion in revenues. In the first quarter of 2017, AWS has already amassed $1.57 billion in revenues, which is fast approaching the sales forecast of $6.23 billion by Q4. Despite the massive growth, AWS forms only 7% of the company’s overall revenue model. But this has not stopped Amazon from raising its hopes with the advent of AWS over the years.

Without doubts, the growth of AWS is an important milestone when it comes to ruling the Cloud market in terms of customer outreach and profitability. If the trends are to continue, Amazon might soon be known as a leader in the Cloud industry rather than just an online retail store leader.

Amazon leading the Cloudy way

AWS, Amazon’s Cloud venture has lead the company’s outreach in terms of providing extensive computing power over the Internet. One might wonder how AWS Cloud comes to the rescue of service seekers. The answer is rather simple; by taking the lead, Amazon is able to rent out Server space, storage systems and other software to businesses and developers, who need to stay afloat on the Internet.

With the advent of the Cloud know-how, technology giants like HP, Oracle, Dell and many others are slowly withering away. These giants used to sell hardware and software to companies and developers to setup within their own premises. While this proved to be a costly affair for the developers, it was nevertheless a profitable venture for the tech giants selling the hardware and software.
With the estimates rolling in, Amazon and its venture AWS will slowly gnaw its way to revenues of $40 billion in the next five years. As per Boston Consulting Group’s senior partner, Amazon is a leading service provider in the Cloud industry and will they will continue to lead the markets till the onset of the next few years.

Since Amazon is the undisputed leader in the world of Cloud technology, there is a lot riding on its Cloud business. However, the share of the market is on a constant decline, since there are a lot of entrants in the market currently. With Microsoft and Google also joining the Cloud business there is a lot of competition which is posing a threat for AWS’s share in the market. With a lot of investments in the new data centers, Amazon has to avoid being too smug about its increasing revenues, in order to remain grounded and excel in the ever expanding competitive market.

10 DevOps must-reads | The Enterprisers Project

DevOps has emerged as a powerful tool for CIOs striving to deliver speed and agility to the business. But with that great potential comes great responsibility. So IT leaders consume DevOps advice with a critical eye – and debate DevOps with passion. DevOps methodologies also involve huge organizational and cultural changes for IT teams, and with change, leaders must manage a high level of emotion. Talent worries also come along for the ride. Consider what SunTrust CIO Anil Cheriyan shared with us recently:

“It seems everybody has their own idea as to what [DevOps] should look like. I think, fundamentally, DevOps is about talent … For too many years, people have been sitting in silos. It takes real effort on both sides to begin understanding and work together in a more agile and iterative fashion, and all of that needs to happen before you can even think about calling your approach DevOps.”
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Hosting Your WordPress Site on Multiple AWS Server

amazon-multiple-serverIf you are an avid part of today’s technology, then you might already be aware of WordPress and all the good features it brings to the table. Add a series of wonderful Amazon Web Services to the list and you already have a winner on your hands. With the combination of AWS and WordPress, you get access to some of the best web hosting opportunities in the market.

Without further suspense, let’s get down to the nitty-gritty of hosting your WordPress site on AWS, in order to reap maximum benefits from the association.

1) Registering your AWS account: If you are still new to the world of AWS, then as a first step, you need to create a new AWS account. Head over to https://aws.amazon.com; click on “create an AWS account”. Ideally, avoid using the normal Amazon page to create an account. If you do, you will be required to follow a myriad set of approaches, before you reach the AWS registration page. By clicking on the link directly, you can register in a flash. Once you have filled in the primary details, you will arrive at the dashboard, which will offer you a series of options.

Some of these options include, but are not limited to:

a. EC2: EC2 which is the Amazon Workhorse, allows you to compute the capacity in the cloud and make it resizable as per your needs. It helps make web-scaling easier for developers.

b. S3: Storage on Demand or S3 is the disk space which offers a rather simple interface to help store and retrieve data as per convenience. With S3, one can scale trillions of data from anywhere around the web, without having to bother about data security and ease of access.

c. RDS: RDS, also known as Relational Database Service, is easy to setup and operate. It provides developers with 6 of the most familiar database engines, which include the likes of Microsoft SQL Server, Amazon Aurora, MySQL, Oracle, MariaDB and PostgreSQL.

d. SES: SES or Simple Email Service is a cost effective solution which is built on the scalable infrastructure of AWS. With SES, you can easily send and receive emails with no prior commitments. Pay as you go, so that you are never overcharged for usage.

2) Getting to the designing phase within the AWS Infrastructure: Each of the servers above help in getting your WordPress site up and running on the AWS servers. Primarily, EC2 is used to create a web server to power the WordPress installation. RDS, S3, and SES are configured alongside to ensure proper utilities are available to the users through the AWS domains.

3) Choosing between scaling up and scaling out: In AWS, you have the opportunity to setup all WordPress instances on a single EC2 instance. However, this is not a very good approach in the long run. In order to enhance your server’s efficiency, you need to choose between scaling up and scaling out.
a. Scaling up: You can increase the actual hardware and memory resources which are ideally used to power your website. Peruse through options like increasing the RAM size, CPUs, VPS, and investing in a dedicated server.
b. Scaling out: The only limitation with scaling up is the physical hardware limitations imposed during usage. By scaling out, instead of maximizing the usage of the hardware, you throw in a lot of servers into the website. This way, one can host different parts of the website on different servers, in order to maximize efficiency.

4) Creating your web server infrastructure: Once your database is up and running, you need to setup the server instance on the EC2 instance. There are a lot of preconfigured instances pertaining to WordPress which can prove to be handy in a jiffy. With AWS installed, one can even install specific configurations of WordPress. The new instance can be created through the AWS Management Console on the EC2 tab.

5) Installing Apache Web Server + WordPress: After the web server infrastructure is ready to host, you need to install the Apache Web Server + WordPress setup to ensure all software components are in place.

6) Link EC2 Instance with your Domain: Link the public domain of the AWS WordPress installation to your public IP address. This way, you can map your domain name to the concerned IP address.

By following these steps, you can successfully launch your WordPress website on different AWS servers, thereby taking your site’s efficiency up by a notch.

The Best Technology Conferences of 2017

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If you are looking for the best technology conferences to learn what’s new in tech world. We’ve put together few technology conferences to help you choose the ones you want to attend in 2017.

Digital Transformation Forum 2017

Web: https://www.eventbrite.com/e/digital-transformation-forum-2017-tickets-32189411396

Date: June 22, 2017

Location: Fort Lauderdale, FL

Join at the Intersection of Business, Technology, Marketing, and Strategy at this Can’t Miss Executive-Level Forum

Adapt and Thrive in Changing Times

Are you frustrated with the ever-quickening pace of technology change? Digital Transformation is one of the most challenging topics for CIO’s, CMO’s, and CDO’s (and their CEOs) across the globe. It’s about establishing new relationships with your customers, employees, and other stakeholders in your business, and giving them the platforms, tools, and opportunities to achieve the best outcomes.

Looking AHEAD 2017

Web: https://www.thinkahead.com/looking-ahead-2017/

Date: June 22, 2017

Location: Chicago, IL

When you attend Looking AHEAD, you’ll be immersed in a day full of sessions from industry-leading experts and thought leaders on topics spanning across the data center and in the cloud. You’ll have unlimited opportunities to meet with like-minded IT professionals, partners, and AHEAD staff, and bring back key takeaways to use in your own organization!

NEXT 2017

Web: https://www.nutanix.com/next/experience.html

Date: June 28 – 30, 2017

Location: Washington, DC

NETWORKING AT .NEXT

Don’t miss these unique opportunities to meet like-minded professionals and have fun in the process.The .NEXT 2017 Conference is helping to build the future of the Enterprise Cloud and will introduce you to the product experts who will provide new solution demo’s that demonstrate the latest features and provide answers to your questions right there live.

O’Reilly Artificial Intelligence Conference

Web: https://conferences.oreilly.com/artificial-intelligence/ai-ny?cmp=ot-data-confreg-home-ainy17_cio

Date: June 26 – 29, 2017

Location: New York, NY

Discover the untapped opportunities of applied AI

The brightest minds in artificial intelligence will gather in New York to share how to implement AI in real world projects. Join us as we explore the future of AI—and how to get there from here.

Gartner Catalyst Conference

Web: http://www.gartner.com/events-na/catalyst/?

Date: August 21 – 24, 2017

Location: San Diego, CA

An IT strategy is only as effective as the ability to execute it.

Gartner Catalyst Conference gives a comprehensive view into the technologies that will power the future of your digital business. Through sessions tailored to your role and key initiatives, you’ll gain the insights into topics such as big data, cloud, IoT, DevOps, AI and machine learning needed to guide you through an entire technology project lifecycle — from strategy to architecture to execution.

INDUSTRY: The Product Conference

Web: http://indsum.com/

Date: September 14 – 15, 2017

Location: Cleveland, OH

TAKE TWO DAYS IN SEPTEMBER TO STEP OUT OF EXECUTION-MODE, GET INSPIRED BY OTHER MAKERS AND REALLY THINK ABOUT YOUR PRODUCT.

Product teams from across the world convene once again in the center of America’s industrial heartland on September 14th and 15th for INDUSTRY 2017. Join 600 others in learning, sharing and celebrating the latest disruptive trends in product management.

Eventful Forum 2017 – The New Paradigm of Virtualized Consumerism

Web: http://eventfulforum.com/

Date: September 14 – 15, 2017

Location: New York, NY

Eventful Enterprises presents the second annual gathering of the Eventful Forum, an executive conference dedicated to addressing the future of business through the world’s converging industries. Last year, EF2016 hosted participants from 12 cities around the country and 4 countries around the world. For this year’s followup, EF2017 will be the first conference anywhere to bring the martech and fintech worlds together under one roof, to address the most urgent and actionable collaborations needed for facing the imminent new paradigm of virtualized consumerism.

Strata Data Conference

Web: https://conferences.oreilly.com/strata/strata-ny/

Date: September 25 – 28, 2017

Location: New York, NY

Where business is going—and how to get there first

For those who know how to turn algorithms into advantage, data delivers insight, efficiency, and untapped opportunities. Strata is a unique opportunity to tap into the leading minds in technology and business and network with thousands of data scientists, engineers, analysts, and business managers.

Gartner Symposium/ITxpo

Web: https://conferences.oreilly.com/strata/strata-ny/

Date: October 1 – 5, 2017

Location: San Francisco, CA

The World’s Most Important Gathering of CIOs and Senior IT Executives
Turn your vision into action at Gartner Symposium/ITxpo, where the world’s top CIOs gain a strategic view of the emerging trends shaping IT and business. Through an unparalleled intersection of Gartner analysts, industry experts, peers and solution providers, you’ll explore new ways to approach critical challenges, make decisions with confidence and achieve greater impact as a leader.

Gartner Data Center, Infrastructure & Operations Management Conference

Web: http://www.gartner.com/events/na/data-center

Date: December 4 – 7, 2017

Location: Las Vegas, NV

The Premier Destination for Infrastructure, Operations Management and Data Center Leaders

Gartner IT Infrastructure, Operations Management & Data Center Conference 2017 is the premier gathering for senior IT and business leaders, offering a depth and breadth of I&O topic coverage unavailable at any other event. This year, 60+ members of the Gartner I&O analyst team will present fresh, research-based content and actionable, unbiased advice—all designed to accelerate decision-making, prioritize your initiatives and link I&O strategies to the goals of the business.

Check Out 10 New AWS Cloud Services of 2017

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Amazon has given a new lease on life to the Cloud Services through DevOps, especially since the launch of the AWS services. Right from data scooping, to bringing on the revolution of facial recognition, Amazon has done it all. If you go thinking about the past, you would realize how simple life was in the Cloud earlier. All you needed was your credit card to start rooting your machine.

Gone are the days of the past, where technology was limited to the developer’s knowledge. As more and more developers are trudging forward, the Cloud services being offered are becoming more and more complex by the day. With complexity riding high on the wings of multi-functionality, it’s becoming difficult to reign in all the services within the Cloud itself. For this very reason, there is a lot of change which needs to be accepted, with the introduction of the AWS methodology.

Without further ado, let’s delve deeper into the 10 new AWS cloud services you never expected:

Glue: Data collection is the most challenging part of data science; when it comes to analysis, if your data is correct, the analysis is so much easier. Gathering data and putting it into a usable format is like solving 90% of the job. Glue, an Amazon initiative, runs Python based scripts which collect data and transform it into a usable format, before transporting it into the Cloud for further use. The Python layer can be used, even when you don’t know how to write the Python script. Glue is well equipped to run jobs without interruption. You can bid adieu to all manual efforts, once you have Glue doing all the work for you.

FPGA: FPGA or Field Programmable Gate Arrays have been used extensively by hardware designers to make their software ends meet. With Field Programmable Gate Arrays, you don’t need to worry about building custom masks or try and keep fitting multiple transistors into one piece of silicon. An FPGA is well designed to rewire itself to act like a real chip, while keeping in mind the software configurations.

Who needs such kind of technology? Bitcoin miners, who use cryptographically secure hash functions a gazillion times to speed up their searches can benefit extensively from the use of this technology. One can rent machines to run repetitive algorithms, which are further embedded into silicon, allowing programmers and software developers to ease out their work drastically.

Blox: As Docker gains a lot of publicity, Amazon comes to the rescue again, as it allows people to run Docker anywhere. Blox is designed in such a way so as to run the optimum number of instances; since it is event driven, one can write the logic in a simplistic manner. The best part is that one does not need to keep tracking the machines, to understand which applications are being run.

X-Ray: Loading job instances and managing efficiency has always been a tedious task for a lot of people. In order to ensure the smooth functioning of your cluster, the developer had to write elaborate code to track the progress at every step. This promoted a lot of people to purchase third party tools to do their bidding. However, Amazon’s X-Ray is a step ahead, since it offers to take care of all your work for you. In other words, it’s beating the competition and emerging as a clear winner, when it comes to watching your stack for you.

In simple words, as soon as your website gets the request for data, X-Ray has been enabled to trace the flow from your network of machines and services. Once the information is traced, the X-Ray suite aggregates the data from different zones and regions to create a one stop shop on a server. This way, the authorized personnel can access the data as and when required.

Rekognition: Rekognition is pretty much aimed at image work, since it allows your apps to do a lot more than just store images. It chews through images, while searching for objects. By using some of the best known and well tested algorithms, Rekognition has been able to perfect the art of data science. All you need to do is point the algorithm at the image (the image needs to be stored in the Amazon Cloud) and you will immediately get a list of objects you would like to choose. The payment is on a per image basis, which makes it even trendier.

Athena: Amazon’s Athena lets you run queries on their S3 model. Forget about writing extensive, complicated looping coding. With Athena, everything is done and ready for you. By using SQL based queries, Athena has been tuned to charge you per byte of information searched. Thankfully, the price is around $5 per TB, so it turns out to be rather cost effective for developers and companies alike.

Lambda@Edge: Amazon loves to invent and make the lives of developers easier. Lambda@Edge is exactly another app in Amazon’s fully functional kitty; it lets you push Node.js code out to the edges, where it runs and performs the desired tasks. Unlike other data, which is usually stored at a centralized data store on the server, waiting for the requests to pour in from different sources, Lambda@Edge believes in cloning data, to enhance efficiency. Once the data is enhanced, the results are delivered in microseconds, making it available to different users in a more time effective manner. You get billed only when the code is running, so you save on the cost of renting different machines to pull data.

Snowball Edge: Some people are extremely finicky, when it comes to getting their data in one place. Snowball Edge is the answer to the problems of all such people, who want everything in one place only. It enables data to be shipped anywhere one wants, with a shipping label. If you have data stored in the Amazon Cloud, and want it to be physically delivered somewhere, Amazon will copy it into a box and ship it to the desired location. Such is the convenience you get with Snowball Edge. This way, one prime purpose is served. Since downloading large blocks of data can often be slow and very time consuming, it becomes easier to have Amazon do the work for you.

Pinpoint: As your company grows, so does your network of customers’, subscribers, employees etc. There will be times when you would want to push some updates through messages. However, most of the times, such mails usually end up in the junk folder, which makes it highly difficult to track. With Pinpoint, targeted mailing is a beneficial feature for companies and businesses alike. As soon as your users are ready to receive the mails, Pinpoint will shoot out the messages, allowing everyone to receive the mails in their inboxes. Further on, once the messages are delivered, Pinpoint will help you collect and report data efficiently, so that your campaigns can be fine tuned as and when required.

Polly: Audio interfaces always have a better conversion rate than normal text based messages. For this very reason, it becomes imperative to use Polly, software which helps convert text messages into sound waves, which are easily understood by the human ears. By using the concept of speech synthesis, it converts text to sound, to make conversions easier and stronger.

These were the top 10 AWS Cloud services which are doing the rounds of the market these days. With extended features all geared towards making your life easier, there is a lot more to AWS than meets the eye. Which service are you using today?

Advantages of DevOps and Continuous Delivery

DevOps
Given the rate of growth of DevOps in the technical industry, CIOs and tech teams are always on the lookout for newer opportunities to develop digital products and lower development costs. Keeping both things in mind, the thoughts about continuous delivery and DevOps come into the picture.

DevOps implementation is most practical when it is implemented with the best known continuous delivery practices. During the implementation stage, it’s necessary to put into use activities related to building, testing and deployment. This way, the necessary software is always enabled and available in a ready to release mode.

Thankfully, by adopting DevOps through Continuous Delivery, a business can gain a lot of advantages, which includes technical advantages as well as financial gains.

Here are some of the advantages which a business can obtain:

• Shorter development cycles: A faster time to market helps businesses respond to the changing market conditions, which can enable businesses gain a competitive edge over other businesses in the market.
• Increase in productivity: Increased productivity means better efficiency, which results in higher throughput and lowered costs.
• Increased customer service: With higher quality software results, there is a lot of customer satisfaction which helps improve customer retention and attracts new customers for a business.
• Delivery of emerging technologies: Since businesses are getting a competitive edge on their competitors, developing DevOps tools can help companies earn a position in the market for their products and services.
• Flexibility: Extending an ability to extend and replace the existing tool sets, DevOps lends a helping hand when it comes to sustaining future technologies.
• Facilitates business growth and change: DevOps help facilitate change and business growth, by ensuring best practices are followed at all given periods of time.
• Updates are easy to track: Even though there are a lot of changes within DevOps, it’s nevertheless easy for everyone involved to stay abreast of the changes.
• Improved interpersonal relationships: When people work together, there is harmony between people, which helps improve interpersonal relationships. Either way, this helps improves the company’s working culture as well.

In a non DevOps environment, there are often chances of tension developing when it comes to releasing new features and stability. On the other hand, in a DevOps environment, the entire team is often responsible for driving development and stability. This combination of shared code base, test-driven techniques and continuous integration helps reduce the complexity of problems, making them an instant hit with the businesses.

Top 9 Open Source DevOps Tools You Must Know

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There was a time when developers and operations were always gnawing at each other’s throats. The production code was never updated on time, while the administrators always got irked over the ever piling server requests. As the battle ensued, it became all the more necessary to come up with an appropriate tool box, which could help rid both the parties of these battle lines.

This is where DevOps comes into the picture. DevOps is well configured to provide services which range from application portability to configuration management. While the list of services doesn’t end, it definitely makes life much easier for the end users. However, without the right kind of tools, even DevOps can’t make it to their destined uses.

Here are some of the names which stand out amongst the list of DevOps tools:

Chef:
Like the gourmet world, Chef is synonymous with the term recipes. It is a system and Cloud infrastructure, which automates an entire building, by deploying and managing infrastructure through short repeatable scripts, often termed as recipes. But the real power comes into play, when pluggable configuration modules are employed. Chef can be used to ease out complex tasks, perform automations, which can often prove to be heavy on resources, efforts and time.

Docker:
With Docker, you can expect portability, which is made possible through its unique containerization technology, often found in self contained units. The tool consists of a Docker Engine, a lightweight runtime and packaging tool and Docker Hub, which is essentially a cloud based service application, encompassing the concept of application sharing and workflow automation.

Puppet:
Puppet Enterprise, a unit of Puppet Labs, allows data orchestration by providing automation configurations and machine management. The latest version, Puppet 3.7, features Puppet Apps, and Node Manager, which helps manage large number of variable, dynamic systems. Puppet is also available as an open source software.

Jenkins:
Being an open source standard for managing DevOps, Jenkins allows everything, right from delivering code to production to source code management. Since it is a pluggable, de facto engine, it proves to be an ecosystem with more than 1100 plugins for the users. Jenkins has proved to be a continuous delivery and a continuous integration for developers.

ELK:
ELK, by Elastic, is a NoSQL database that is made on the Lucene search engine. ELK Stack is not just one tool, but a combination of 3 different tools rolled into one. ELK stands for Elasticsearch, Logstash, and Kibana; all three are open source projects, which are individually maintained by Elastic.

Cassandra:
Apache Cassandra is considered to be a good choice, when you need scalability, availability without worrying about performance. Through this tool, data is automatically replicated between multiple nodes. While single system replication is supported, one can also perform multiple systems replication. Thankfully, there are no single points of failure, which makes it a great devops tool.

Ansible:
Conceived by Michael Dehaan, Ansible was released in the year 2012. It is a configuration management platform which leverages Python to configure systems. The systems are expressed in the YAML format, which is a construct, commonly known as a Playbook. A Playbook has been tweaked to provide configurations for single and multiple systems at the same time.

Splunk:
If real time issue fixing is what you are looking for, then Splunk is your first time solution. It allows visualization of data, while taking cues from production environments. All this can be done without requiring access to production machines. With Splunk, users can access and embrace processes, which include successful integration and deployment.

SaltStack:
SaltStack helps in data automation, cloud building, server provisioning and application configuration. Since this tool is an event drive automation tool, it enables automation within the DevOps workflow. It features around 200 virtual machines, each of which is capable of running in the staging and production environment.

These were some of the top 9 DevOps tools which are helping bridge the gaps between production and development environments. Choose the one which suits your business needs and see the difference in your business operations instantly.

The Benefits of AWS Certification

aws certification
AWS or Amazon Web Services Certification is quickly becoming the rage of the season. As of today, there are 5 certifications available, which include certifications on associate and professional levels alike. Along with the initial certification, there is a re-certification required every two years, which makes the certification sell like hot cakes currently.

Amazon is adding two more certifications to the existing list of certifications, which are yet to be introduced. These certifications are the “Security Operations on AWS” and “Big Data on AWS certification”. So the main question is, “Why go for the AWS Certification at all?”

Since individuals and employers can benefit from AWS Certifications, it all depends on how you tend to look at the certifications. Let’s split the benefits into two categories and take it on from there.

For individuals: No matter the type of certification, any individual would need to demonstrate the skills and prove his/her ability of handling the required tasks. The same is the case with the AWS Certification as well. After achieving the required credentials, the certification can open up various avenues for your growth in AWS related projects or you might even get a chance to present your knowledge before your clients.

This way, there will always be tons of opportunities available to you, post certification, which will declare you as an inherent subject matter expert in the AWS domain. This is not all; post certification, you also get the opportunity to surpass various interviewing preliminaries, and end up straight away into the interviewing round, which helps in cracking the aforesaid position in a more elaborate manner.

For employers: Companies which work regularly in Cloud computing environments often require people with the same skill set. However, since the concept of Cloud Computing is still relatively new, people with AWS Certification are a feather in the cap, especially for companies on the lookout for such skilled workforce. People trained and certified in the AWS skills often posses extensive knowledge with respect to handling and implementing Cloud based projects successfully.

On the other hand, if employers employ AWS certified employees, they too gain a progressive edge in their day to day operations, which makes the hiring all the more successful and worthwhile. At the same time, post hiring, employers are eligible to become a member of AWS Partner Network (APN), which helps employers access a series of benefits, ranging from training subsidies to availing market support to AWS usage support, amongst many others.

As technology is changing at a progressively fast pace, there is a lot to achieve in order to stay up to date with the times. In order to stay competitive, more and more aspirants are seeking certification as a way out to ensure better job opportunities.

Simultaneously, employers are taking a lot of advantage of the sudden developments, since Cloud Computing is becoming a thing of the day. For this very reason, AWS Certification can help individuals go a long way, especially with regards to getting well paying jobs and the much needed exposure in the technology industry.

Understanding Cloud Security and Its Importance

cloud - securityCloud security is still an ever growing concern, despite the various set of advantages it provides to the individuals and companies alike. As per a recent survey, there are still close to 90% of companies which remain skeptical about putting in 100% trust in the Cloud infrastructure, simply due to the Cloud security problems.

Understanding Cloud security

Despite so many trust issues, there are a lot of things which organizations are yet to realize when it comes to Cloud security. The Cloud is not an insecure platform; the security model is relatively different than some of the other platforms available in the market currently. Due to this very reason, there are a lot of new relationships which need to be fulfilled with respect to data storage.

Cloud centers can be quite secure, especially more secure than their traditional counterparts. However, in order to understand Cloud security, the security aspect needs to be understood in the right context.

Cloud security myths busted

In order to ensure maximum security, it is imperative to review the security posture and understand what controls need to be put in place to enforce it. In order to be secure, any organization wants a platform that can offer an array of services which can address different requirements in one go.

• Breaches: However, a lot of people feel that there are a lot of breaches within the Cloud storage. On this day, it can be clearly stated that this is one of the biggest myths till date. Internet threats are a bigger threat as compared to Cloud security breaches, simply because Internet attacks are dynamic and can’t be detected easily.
• Not the client’s concern: At the same time, when it comes to maintenance, a lot of people differ in their views. Some people feel that since the Cloud services are provided by a third party, the security will always be lax. However, that is never the case.
• No management needed: While the infrastructure of the Cloud is managed, it is not safe to assume that the security is also a managed service. For this very reason, given this assumption, many client organizations assume that the service provider has taken all the necessary precautions for securing the Cloud service, which often ends up creating rather than solving Cloud security related problems.
• Single tenant systems vs. multi tenant systems: Multi tenant systems offer double security when it comes to a comparison with single tenant systems. There is a double security layer, which makes it even more secure than its counterpart. With multi tenant systems, there is always a third layer of protection called logical content isolation, which helps take the security up a notch.

Importance of Cloud Security:

When it comes to the importance of Cloud security, there are no two ways about it. With so many recent breaches and technological attacks, maintaining security has become all the more important. For this very reason, companies are become more and more particular about risk and the unknown disadvantages they fear of the unknown. Since the Cloud structure is still relatively a mystery, there is a lot to be investigated, especially from a security perspective. But this does not negate the fact that organizations are increasingly looking for Cloud service providers which are stable, secure and offer more than one layer of security for their client’s data.