7 Free Online Tools Every Entrepreneur Must Use Today

Online Tools Every Entrepreneur Must Use Today
Whether you are a novice business owner or an established business person, you know what it takes to draw footfalls for your services and/or products. While sticking to your core competency and executing it with proficiency is critical to business growth, marketing is equally important for your business to emerge into prominence.

Digital Marketing offers robust platform for producing lasting relationships between businesses and customers, reach markets beyond boundaries and create hardwired brand awareness strategies. Lately, there has been an insurgence of free online marketing tools that are helping businesses and entrepreneurs reap the benefits of digital marketing and impact their business.

Below are 7 free online tools which are worth considering for influential market presence and steadfast business growth:

Buffer – Social Media Management: The role of Social Media in creating effective branding and driving sales can never be argued upon! Buffer is one such online marketing tool that empowers businesses to exploit the potentials of Social Media. The tool leverages the power to expand your customer base, engage your audience and build an unprecedented brand for your business.

Buffer allows you to connect with multiple social media accounts, manage and monitor them through a single dashboard. It helps you run campaigns and analyze the results; followed by generating reports for the same. Buffer’s free version is suitable for entrepreneurs who are new to social media platform and want to grow their fan base, however, to unleash the full power of Buffer, you might have to upgrade to its paid premium version.

Space’s free logo maker: When we talk of Branding, the first thing that pops into our mind are business logos! With Space’s free logo maker, you can now demonstrate your vision on your logo by yourself – with no dependency and expenses on designers!

Using its highly populated library – those filled with over hundreds of icons, fonts and frames, you can create logo all by yourself without having to burn your pocket on expensive designers.

Canva – Graphic Design: Visual Content is ruling the online media. As it goes, ‘a picture replaces thousand words’, so posting one compelling picture can let your profile page have thousands of fan following over night.

Canva brings to you an intuitive and interesting graphic designing platform that’s loaded with a number of templates, illustrations, fonts, images, backgrounds, etc. The easy to drag-and-drop facility and the pool of graphics in Canva helps users create attractive flyers, posters, infographics, social media images, brochures and more to drive online engagement & traffic.

Evernote – organizing IdeasL: An idea can spring up at any time of the day or anytime of the night. Taking a note on it is critical as it might lead to innovations! Evernote helps you organize your ideas in one easily accessible platform. It can be later accessed via any device like smartphone, tablet or a laptop and store content ideas, do market research, competitive analysis and more.

Survey Monkey – secure customer feedback: To know whether your services are really pleasing your customers or not, feedbacks are important. Survey Monkey is one such free online tool that helps you collect feedback from your valuable customers – which helps you engage your customers, know their choices and secure tangible insights that are imperative for improving your products or services. The tool is incredibly simple to use and helps you design questionnaire in just few minutes!

Scrapper – Content Extractor: Scrapper helps you pull content from any target web page and export it to excel sheets. This can be a wise way to pull contact information from competitor’s data and create cold-email lists and other target marketing collaterals.

Sniply – Call-to-action integration: Sniply helps you attach call-to-action on any content that you want to share in social media and boost interaction. It lets you put an inbound button or CTA onto the frame where the article sits in and pull traffic from any non-affiliated content that you share.

Gigaom Change | WED, SEP 21 AT 3:00 PM, AUSTIN, TX, UNITED STATES

Gigom Change
Date : Sep 21-23 2016

Location : Austin, TX

Venue : AT&T Conference Center

Gigaom Change is summit of business leaders that is designed to connect 300+ innovative minds with 20+ global experts who are at the forefront of the biggest technological advances set to change everything:

Robotics, AI, Nanotechnology, VR + AR, Cybersecurity, 3D+ Printing, Human-Machine Interface

Over an immersive 2.5 days, we will explore together the current state of the art, how these are transforming industry and why this all matters. You’ll emerge with a greater understanding of the exponential technological changes occurring around us, and the confidence to accelerate tangible next steps.

[Know more about the Conference]

Top 7 Technologies to Unleash the Full Potential of Big Data

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When I was wondering “how big is ‘Big Data’?”, I stumbled across an excellent description saying, “A Big Data can be as big as a million of exabytes (1,024 petabytes) or a bazillion of petabytes (1,024 terabytes) containing billions and trillions of records from people worldwide”. And that’s amazing!

Big data is massive and exploding!! Hundreds of companies worldwide are springing up with new projects to extort the full potential of Big Data – that of rapid extraction, loading, transformation, search, analysis and share massive data sets.

Here we go top 7 open source technologies to bring out the best of Big Data that you should start adopting today.

Apache Hive 2.1: If you want your applications to run 100 times faster, Apache is your solution. Apache Hive is Hadoop’s SQL solution. The latest release features performance enhancement keeping Hive as the only solution for SQL on petabytes of data over clusters of thousands of nodes.

Hadoop: One of the most popular MapReduce platforms, Hadoop is a robust enterprise-ready solution to run Big Data servers and applications. For this, you need YARN and HDFS for your primary data store.

Spark: Yet another no—brainer, Spark offers easy-to-use technologies for all Big Data Languages. It is a vast ecosystem that is growing rapidly providing easy batching/micro-batching/SQL support.

Pheonix: An SQL skin on Apache HBase, Pheonix is ideal to support Big Data use cases. It replaces regular HBase client APIs with standard JDBC APIs to insert data, create the table and send queries to HBase Data. It reduces the amount of code, allows transparent performance optimisation to the user, integrates and leverages the power of several other tools.

Zeppelin: It calls itself a web-based notebook empowering interactive data analytics. You can just plug in data/language processing back end into Zeppelin that supports interpreters like Python, Apache Spark, JDBC, Shell and Markdown.

Kafka: Kafka is a fast, durable, scalable and fault-tolerant subscribe and public system. It often replaces message brokers like AMOP and JMS as it features higher throughput, replication and reliability. It is combined with Apache HBase, Apache Storm and Apache Spark for streaming of data and real-time analysis.

NiFi: NiFi maximises the value of data-in-motion. It is designed and built to automate the data flow between systems and create secure data ingestion. Two key roles of NiFi are:
• Accelerate Data Collection and enhances movement for ROI on Big Data
• Collect, secure and transport data from IoT.

Idexcel Big Data Services is focused on dealing effectively with technologies & tools that enable efficient management of Big Data Volume, Diversity and Velocity. With massive and active client engagement spanning several verticals, we help businesses in building data analytics decision within the organisation.

That said, would you like to be another name enlisted on our happy customer directory?

UX Design – The Business View Point

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Websites and Web apps are evolving rapidly. What once used to be one static medium has now evolved into rich and interactive experience.
Regardless of the improvements done in web development, the real success of a website still hinges on one thing: how do users perceive it? “Is the website giving value? Is it easy to use? What are users feeling about it?” are few queries that brainstorm business minds when they have a website serving to visitors globally.
User Experience Design tends to give answers to the above queries. User Experience, as the name suggests, is the way a person feels while interacting with a system – that essentially can be a website, web app, desktop software or more precisely Human Computer Interaction (HCI).
UX Design leverages the perceptibility of a website to the user and delivers maximum user satisfaction when it is tailor made to the goals, values and ethics of a business.

The Business Value of UX Design

UX Design is all about User and Experience. Give your users a good experience with your systems and they will reward you with trust, loyalty and of course, their business! If not, they will find another business to meet their purpose. Below are few figures to justify our statement:
• Companies owning highly effective UX Design have revenue increased by 37% outperforming the S & P with almost triple the returns.
• 90% users stop using an app due to poor performance while 86% uninstall or delete their apps due to foul user experience.
• Meanwhile 86% users say it is worth paying more for an app that delivers excellent User Experience.
• 48% users perceive of a business “not caring” if their website has a poor performance on mobile.
• 52% users steer clear of businesses in future who offers a “bad mobile experience”
• 40% users will abandon a website if it takes longer than 3 seconds to load.

Businesses who can benefit from UX Design

E-commerce Websites:
E-commerce websites can benefit a lot from UX Design Services. It is not that only sizzling products will reap the sales, it however, stretches beyond User experience as well. The faster loading of products, the easy navigation and the seamless performance of the website in mobile phones altogether determine the success of such websites.

Startups:
A novice business will not have enough budget to hire professional UX Design Services. However, they can contract out UX designers as and when needed or training their in-house web designers on UX Designs can save them lot of money while keeping customers happy with their websites and apps. A start up delivering inimitable web experience will sure shoot for the moon fast!

Long Term Projects:
Adding a Cog to website development will stretch time. UX Designers must be allotted with sufficient time. The UX Designers can shorten time by taking off tasks from web designers and developers thereby saving potential time and expenditure in revision phases.